Comparison
Sently vs Mailchimp
For a shop that outgrew Mailchimp Free, or watched one extra contact move the list into a more expensive tier. Sently's numbers are the plans it sells. Mailchimp's numbers are the monthly list prices on its pricing page, checked November 5, 2026. When a plan's smallest tier is larger than the list, the cell names that tier. "No published price" means the plan stops before that list size.
Prices checked November 5, 2026. Mailchimp monthly list prices in USD, checked on mailchimp.com/pricing on November 5, 2026. Taxes, overages, and add-ons are not included. Mailchimp advertises 15% off the first 12 months for plans with 10,000 or more contacts. That discounted amount was not in the price list, so it is not applied here. Mailchimp pricing. How Mailchimp counts a contact is from their plan guide, read the same day.
Price at four list sizes
500, 2,500, 10,000, and 50,000 contacts each land on a published Mailchimp tier. Sently matches the first three with Free, Starter, and Growth. Scale stops at 25,000 subscribers, so 50,000 is a Managed quote.
| Contacts | Sently | Mailchimp Essentials | Mailchimp Standard | Mailchimp Premium |
|---|---|---|---|---|
| 500 | Free, $0. Up to 500 subscribers and 2,000 emails a month. | $13 a month, 5,000 sends. | $20 a month, 6,000 sends. | $350 a month, 150,000 sends, on the 10,000-contact tier. |
| 2,500 | Starter, $39 a month. Up to 2,500 subscribers and 15,000 emails a month. | $45 a month, 25,000 sends. | $60 a month, 30,000 sends. | $350 a month, 150,000 sends, on the 10,000-contact tier. |
| 10,000 | Growth, $95 a month. Up to 10,000 subscribers and 60,000 emails a month. | $110 a month, 100,000 sends. | $135 a month, 120,000 sends. | $350 a month, 150,000 sends. |
| 50,000 | Managed, custom quote. Scale is the largest published plan, $219 a month up to 25,000 subscribers. | $385 a month, 500,000 sends. | $450 a month, 600,000 sends. | $815 a month, 750,000 sends. |
For a size that falls between tiers, use the pricing calculator. It picks the smallest published Mailchimp tier that covers the number, and it does not invent a price in the gap.
Features
The Sently column is limited to what the product does today. The Mailchimp column is limited to the feature table on its pricing page.
| Feature | Sently | Mailchimp |
|---|---|---|
| Free plan | Up to 500 subscribers and 2,000 emails a month. No credit card and no time limit. Scheduling, tracking, and the AI newsletter are included. | Up to 250 contacts, 500 sends a month, and 250 sends a day. 1 audience, 1 seat. Email scheduling and generative AI are not included. Essentials and Standard offer a 14-day trial that asks for a card. |
| Lists | A subscriber belongs to one list. Tags are account-wide and do not create a second copy of that person. | 1 audience on Free, 3 audiences on Essentials, 5 audiences on Standard, unlimited audiences on Premium. A person stored in two audiences counts twice. |
| Editor | Drag-and-drop blocks for headings, text, images, buttons, and video, or your own HTML. You can send yourself a test. | Pre-built templates on every plan, limited on Free. Custom-coded templates can be created on every plan. Free and Essentials have to upgrade before those custom templates can be sent. |
| Tracking | Opens and clicks are counted on every send, and unsubscribes are recorded. | Custom reports are included on Standard and Premium, and are not included on Free or Essentials. The pricing page does not list open and click tracking on its own, so this row does not claim Mailchimp lacks it. |
| CSV import | Import a CSV. Sently reads the email column and, when the file has them, first and last name. You record where the list came from and confirm that people opted in. Tags in the file are not imported. | Not stated on the pricing page checked for this comparison. |
| AI newsletter | Set a topic, optional tone notes, and a schedule. Sently drafts each edition and cites the sources it used. A draft waits for approval unless you turn on automatic sending for that series. Included on every plan, including Free. | Generative AI is a no-extra-cost add-on on Standard and Premium. It is not included on Free or Essentials. The pricing page does not describe it as a scheduled newsletter draft. |
| Scheduling | Send now, or schedule in your own time zone, including on Free. | Included on Essentials, Standard, and Premium. Not included on Free. |
| Automation | No marketing automation flows. | Not included on Free. Up to 4 flow steps on Essentials. Up to 200 flows on Standard and Premium. |
| Integrations | No integration directory. | 300+ integrations on every plan, including Free. |
| SMS | No SMS. | Not included on Free. SMS is an add-on on Essentials. SMS and MMS are an add-on on Standard and Premium. The add-on price is not shown here. |
| Users | One login per account. | 1 seat on Free, 3 seats on Essentials, 5 seats on Standard, unlimited seats on Premium. |
Where Mailchimp is ahead
Integrations. Mailchimp lists 300 or more on every plan, including Free. Sently has no integration directory.
Automation. Mailchimp includes flows on paid plans (up to 4 steps on Essentials, up to 200 flows on Standard and Premium). Sently sends campaigns and a scheduled newsletter. It does not run automation flows.
SMS, extra seats, and a higher self-serve ceiling. SMS is a paid add-on. Standard publishes prices through 100,000 contacts and Premium through 200,000. Sently's largest priced plan is Scale at $219 a month, up to 25,000 subscribers. Past that, Managed is a quote.
Mailchimp counts a stored contact whether or not they are subscribed. Unsubscribed and non-subscribed contacts count. Archived, cleaned, and deleted contacts do not, and a person in two audiences counts twice. Sently's cap also counts every person stored on your lists, including unsubscribed, bounced, and complained addresses. Deleting someone frees the slot. That is not a reason to switch.
Moving a list
- Export the Mailchimp audience as a CSV.
- Import it into a Sently list. Email is required. First and last name are read when those columns are in the file. Tags in the file are not.
- Record the source and confirm that the people opted in.
- New accounts can send to 50 recipients per campaign until you ask for a review from the Account page.